Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied.
1. Origins of Disney
The Walt Disney Company is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923, by brothers Walt and RoyHollywood studios, and owner and licensor of eleven theme parks and several television networks, including ABC and ESPN. Disney’s corporate headquarters and primary production facilities are located at The Walt Disney Company in Burbank Calafornia. The company has been a component of the Dow jones industrial average since May 6 1991. Micky Mouse serves as the official mascot of The Walt Disney Company. Disney as an animation studio has become one of the biggest
2. Scope of operations/Key areas of business/Turnover/Profits
key areas of business = The walt disney studious, park and resorts, disney consumer products and media network
profit = $3.382 billion in 2007
Turnover = $37.14 billion
and they have over 137,000 employees
3. Competition
The main competition for disney would be dreamworks because they are working to make animation movies,they have produced many succussfull titles such as shrek, madagascar, over the hedge, bee movie, kung fu pander,chicken run, shark tale and many more to come. Also they are making action films which are succsessfull. Another source of competition would be warner brothers because they have many stores across the world. Universal studious can be seen as competiton as well because they have produced many great films and work alongside dreamworks, but the main aspect of competition against disney would be there theme parks they are successfull across america and europe. So disney have competiton in a wide range of areas like film making, merchandise and theme parks.
http://uk.youtube.com/watch?v=zNcTE7uzT84
4. What does the Disney Brand Mean?
5. Disney innovations
6. How Disney uses synergy
7. How does Disney represent reality?
8. Disney and Pixar
